I was a waitress throughout my first year of University. When the manager interviewed me, he asked me what is the most important thing to remember during service. I said 'the customer is always right!?'. He said, 'consistency'.
A few years later I got some business advice from a good friend of mine. She said, 'there is no such thing as a stagnant business. Either a business is getting better or it is getting worse'.
While these two concepts may seem to contradict each other, I have learnt that their juxtaposition is indeed what makes a good business.
Here are a few ideas of how some things have appealed to me in terms of the two concepts:
- Always give of your best (even if you are tired)
- Keep good communication with your clients.
- Always be friendly, even if your clients have disappointed or offended you.
- Keep your business and personal boundaries in place from the beginning.
Improve your business:
- Look for ways to make people more comfortable, update your venue with new cushions or wall decor etc.
- Keep up to date with new technologies (Ipad lessons etc)
- Keep up to date with new techniques (music related), new tutors
- Improve your advertising with new photos, graphics or wording. Old photos can sometimes look like nothing has been happening in your business.
- Ask your clients what they would like to see change, even if it's to try new pieces.
- Make things easier for your students, have reeds or music for them to purchase (this can be for their convenience more than for your pocket, but if you are a good business person, you could score this way too. Why not?)
- Don't be afraid to try new things.
I definitely don't claim to have these things in order, in fact this is a list that I hope to start achieving. It both exciting and daunting, but well worth the effort, I believe.